Marketing Manager GCC - Adhesives

Henkel • Dubai • Marketing & Advertising
Full-time Mid

Description

About this Position We are seeking a dynamic and strategic Marketing Manager to lead and execute marketing initiatives that drive business growth, strengthen customer engagement, and enhance brand positioning across the GCC region. This role will oversee a diverse portfolio of brands spanning multiple industries and customer segments. The ideal candidate combines strong strategic thinking with hands-on execution and a deep understanding of industrial markets, customer needs, and value-based marketing

What you´ll do
• Drive the regional marketing strategy aligned with business objectives, sales targets, and the product portfolio.
• Lead market analysis to identify growth opportunities, customer insights, and competitive positioning.
• Partner with Sales and Product teams to define and execute go-to-market strategies for key segments and innovations.
• Strengthen brand awareness through integrated campaigns and high-quality marketing materials aligned with global guidelines.
• Oversee all digital marketing initiatives and retail marketing activities across the GCC region, including rebranding and in-store revamps.
• Manage events, distributor training programs, marketing budgets, and vendor coordination to ensure seamless execution.